This championship streak is the longest in NBA history. [67] The beginning of the 201718 season saw a record 108 international players representing 42 countries marking 4 consecutive years of at least 100 international players and each team having at least one international player. The NBA is also the only league that regularly schedules games on Christmas Day. [4] In 1976, the NBA and the American Basketball Association (ABA) merged, adding four franchises to the NBA. In the 201516 season, the Warriors finished the season 739, the best season record in NBA history. If you're on the East Coast, that means . The Chicago Packers (now Washington Wizards) became the ninth NBA team in 1961. That is reportedly the lowest viewership seen for the Finals since at least 1994, when total viewers began to be regularly recorded and is a 45 percent decline from game one between the Golden State Warriors and Toronto Raptors, which had 13.51million viewers a year earlier. Please refer to the appropriate style manual or other sources if you have any questions. Please try to keep recent events in historical perspective and add more content related to non-recent events. Join VC+ for 2023s Global Forecast Report of Expert Predictions, Investing in the Beautiful Game of Football, Because of the global pandemic, NBA teams missed out on approximately 20% of their regular-season home games in 2019-20, Despite this, average team profits in 2020 fell by less than, In total, since the war began in February there have been over, Most of the civilian casualties recorded were caused by the use of explosive weapons, such as missiles and heavy artillery. The NBA and the regular referees reached a deal on October 23, 2009.[50][51]. The Cavaliers and the Warriors faced each other in the Finals a record four consecutive times. Other Eastern European stars at the time, Vlade Divac (1X All-Star), and Drazen Petrovic (Hall of Famer), migrated to the NBA in 1989, a year after the Hawks visit. Kim Bohuny, who worked on the Hawks Soviet Tour and was familiar with international players, was hired part-time in 1989 to facilitate the transition of foreign players in the NBA. 2. She is the CEO of Xaris Financial Enterprises and a course facilitator for Cornell University. Opens Its 20th Season, Key Figures Recall the First Game", "BASKETBALL; It's Their Ball, and N.B.A. Football Fever: Investing in the Beautiful Game. 1988, USSR:The Atlanta Hawks became the first NBA team to play against the USSR. The associations utilization of social isnt restricted to just Americans. Getty Images. [46], After the Spurs won the championship again in 2005, the 2006 Finals featured two franchises making their inaugural Finals appearances. Russell's rivalry with Chamberlain became one of the greatest rivalries in the history of American team sports. Merchandise accounts for well over a billion dollars annually, and in the 2017-2018 season,for the first time in the NBA's history, teams wore advertisements on their jerseys. bill anderson grandson; secretary vs receptionist vs administrative assistant The NBA originated in 1946 with 11 teams, and through a sequence of team expansions, reductions and relocations currently consists of 30 teams. [72] As of the 201718 season[update], the NBA team jerseys are manufactured by Nike, replacing the previous supplier, Adidas. Suspends Season After Player Tests Positive for Coronavirus", "NBA Board of Governors approves competitive format to restart 201920 season with 22 teams returning to play", "Free From Quarantine: The NBA Bubble Is A Unique Experience", "The Bizarre Stories of Everyday Life Within the NBA Bubble", "Game 1 of NBA Finals sees lowest viewership in recorded ratings history", "NBA Ratings Drop: New Poll Reveals Main Reason Why", "Insider: NBA's historic TV ratings lows come with 'obvious caveats', "NBA first-round ratings drop 27 percent, 40 percent since 201718", "NBA On ABC Ratings Down 45 Percent Compared To 1112 Season", "Record 92 foreign players on NBA rosters to start season", "NBA rosters feature 108 international players from record 42 countries and territories", "Frequently Asked Questions: NBA G League", "The Hornets will be the only NBA team to have jerseys licensed by Jumpman", "Donaghy under investigation for betting on NBA games", "2002 Lakers-Kings Game 6 at heart of Donaghy allegations", "David Stern and Tim Donaghy's Motives Are Not That Different", "Reviewing the calls: Lakers-Kings Game 6", "NBA Board of Governors Approve Sonics Move to Oklahoma City Pending Resolution of Litigation", "NBA Commissioner David Stern Statement on Settlement Between Sonics and the City of Seattle", "Outdoor game sees shooting, temperature drop", "New Orleans Pelicans Officially Adopt New Namesake", "Charlotte Hornets Name Returns to Carolinas", "Clippers owner Sterling banned for life by the NBA", "Spurs make WNBA's Hammon first female NBA assistant", "NBA to begin selling jersey sponsorships in 201718", "Philadelphia 76ers And StubHub Announce First Jersey Sponsorship in Major American Professional Sports", "A first look at the NBA's refreshed logo", "NBA, Nike unveil new uniforms for 201718 season", "Teams unveil Earned Edition uniforms for 201819 season", "Knicks, Kobe and more part of Christmas Day lore", "Christmas Day clashes bring back fond memories", "NBA owners change Finals format to 22111", "NBA to seed playoff teams in each conference by record", "New club basketball championship to debut in 2010", "Team Market Report Publishes NBA Fan Cost Index; Slight Increase Reported", "How much are NBA tickets? For one thing, not every team is equally valuable or profitable. "As impasse over pro-Hong Kong tweet simmers, what's at stake for the NBA in China? And it appears that the International Basketball Operations Department will continue to be busy. The iconic logo debuted in 1971 (with a small change to the typeface on the NBA wordmark in 2017) and would remain a fixture of the NBA brand.[21]. As Cold War tensions began to soften, David Stern andHawks owner and media titan Ted Turner realized the potential of making nice with the USSR. Then, the top vote-getters in each conference draft their own team from a player pool of allstars. During that season's playoffs, the Bobcats officially reclaimed the Hornets name, and by agreement with the league and the Pelicans, also received sole ownership of all history, records, and statistics from the Pelicans' time in Charlotte. The Rookie of the Year Award is awarded to the most outstanding first-year player. All teams pool their eligible revenue together to redistribute it from teams with higher revenues to those with lower. Sterling was also fined US$2.5million, the maximum allowed under the NBA Constitution. [83], Becky Hammon was hired by the San Antonio Spurs on August 5, 2014, as an assistant coach, becoming the second female coach in NBA history but the first full-time coach. [82] (This is somewhat similar to the relationship between the Cleveland Browns and Baltimore Ravens in the NFL. The league began to phase in the updated logo across its properties during the 2017 NBA Summer League. [59][60][61], This era also saw the continuous near year-over-year decline in NBA viewership. We also reference original research from other reputable publishers where appropriate. Some of the biggest stars of this era were Abdul-Jabbar, Barry, Dave Cowens, Erving, Elvin Hayes, Walt Frazier, Moses Malone, Artis Gilmore, George Gervin, Dan Issel, and Pete Maravich. [103], As of 2017[update], the NBA's popularity further declined among White Americans, who during the 201617 season, made up only 34% of the viewership. He remained the only non-white player in league history prior to the first African-American, Harold Hunter, signing with the Washington Capitols in 1950. Currently in the U.S., the NBA has a contract with ESPN (and ABC) and TNT through the 202425 season. You may be surprised that ticketing is actually not one of the primary sources of revenue for the NBA. Defining Moment #1: Dr. James & YMCA Missionaries, 1891: Springfield, Massachusetts, Canadian-born James Naismith (we tend to skip over the fact the creator of basketball wasnt born in the U.S.) invented basketball while a gym teacher at YMCA International Training School as a way to preoccupy students forced indoors by the snow. Aggressive marketing highlighted star players such as Magic Johnson, Larry Bird, and, especially, Michael Jordan. The NBA in particular was one of the first professional sporting leagues to create a salary cap to each franchise. Followed by Golden State Warriors and Chicago Bulls with seven and six titles. A team faces opponents in its own division four times a year (16 games). The NBA regular season begins in the last week of October. Up to that point, the NBA had earned in excess of $150 million in new revenue. There are a number of key challenges facing the NBA, even as professional basketball continues to grow in popularity in the U.S. and elsewhere around the worldand as individual teams balloon in value. In addition, the league awards the Bill Russell NBA Finals Most Valuable Player Award to the best performing player of the series. The new league had seventeen franchises located in a mix of large and small cities,[13] as well as large arenas and smaller gymnasiums and armories. The trip constructeda bridge from the Soviet Union to the U.S., but it ultimately led to prospects from all over Europe. The team in each series with the better record has home-court advantage, including the First Round. Center Wilt Chamberlain entered the league with the Warriors in 1959 and became a dominant individual star of the 1960s, setting new single-game records in scoring (100) and rebounding (55). It changed its name to the National Basketball Association on August 3, 1949, after merging with the competing National Basketball League (NBL). In 2016, it signed a partnership with Chinese social media platform Weibothat allowed it to post highlights andoriginal programming. There are three All-NBA teams, consisting of the top players at each position, with first-team status being the most desirable. Then after another few years did well. Because it is not a public company, the NBA does not release detailed financial reports to the public. In 2001, an affiliated minor league, the National Basketball Development League, now called the NBA G League, was created.[69]. Since 2006, the NBA has faced EuroLeague teams in exhibition matches in the NBA Europe Live Tour, and since 2009, in the EuroLeague American Tour. It was another seventeen years before another international player made an All-Star game, when Thomas Meschery was selected in 1963. Since the NBA does not re-seed teams, the playoff bracket in each conference uses a traditional design, with the winner of the series matching the first- and eighth-seeded teams playing the winner of the series matching the fourth- and fifth-seeded teams, and the winner of the series matching the second- and seventh-seeded teams playing the winner of the series matching the third- and sixth-seeded teams. 1910 to 1940s: World Wars, Early on, the two World Wars helped both to spread basketballs popularity and separate the games identity from its Protestant YMCA affiliation when the American Red Cross organized games for off-duty troops on tour throughout the world. After the departure of James in free agency in 2018, the Cavaliers' streak of playoff and Finals appearances ended. Fast-forward to this decade,where an international player has been named an All-Star 23 times, and four of the last six number one overall draft picks were born outside the U.S. To the NBAs credit, the U.S. is no longer the only nation with talented basketball prospects. The earliest date in which I can find actual data is from 2001 which states that the league's revenue that year was 2.6 billion dollars, and in recent years its more around 8 billion. Bohuny said she helped them with driver's licenses, learning English and the basic mundane adjustments of living in a new city. "We know they are all over social media. He led the team to their second Finals appearance with the help of Kyrie Irving and Kevin Love. The NBA was founded after the other sports leagues (in 1946) and had to spend decades catching up to its entrenched counterparts in baseball and football. It was the first league to turn its all-star game into a three-day weekend loaded with events, the first to draw a significant portion of its revenues through merchandising. The Hawks had shifted from the Tri-Cities to Milwaukee in 1951, and later shifted to St. Louis in 1955. [40][41] In 1996, the NBA created a women's league, the Women's National Basketball Association (WNBA). So this is a massive one. The new wave of foreign players required some planning. Basketball benefited from circumstance and spread the grassroots way. Japanese-American Wataru Misaka broke the NBA color barrier in the 194748 season when he played for the New York Knicks. The NBAs commitment to international growth has positioned the league for long-term success, and it continues to invest in the right places. That may sound like a lot, but when matched up against the $70 million the league costs to run, it actually loses . Through this period, the NBA continued to evolve with the shift of the Minneapolis Lakers to Los Angeles, the Philadelphia Warriors to San Francisco, the Syracuse Nationals to Philadelphia to become the Philadelphia 76ers, and the St. Louis Hawks moving to Atlanta, as well as the addition of its first expansion franchises. Investopedia requires writers to use primary sources to support their work. The agreement stipulated that the NBA would provide CCTV with weekly videotapes of game footage in turn for a percentage of advertising revenue (which was insignificant at the time). The opening game of the 2020 Finals between the Los Angeles Lakers and Miami Heat brought in only 7.41million viewers to ABC, according to The Hollywood Reporter. "Sports Money: 2020 NFL Valuations. The National Basketball Association Most Valuable Player Award (MVP) is an annual National Basketball Association (NBA) award given since the 1955-56 season to the best performing player of the regular season.Starting with the 2022-23 season, winners receive the Michael Jordan Trophy, named for the five-time MVP often considered the best player in NBA history. Of course, this is no accident. The change was influenced by frequent player complaints and confirmed hand injuries (cuts) caused by the microfiber ball. 1 reason' for NBA success", "NBA Commissioner Stern Helped League Grow", "June 20, 1984: Apologetic Bulls 'stuck' with Michael Jordan", "NBA '8990; Turnovers, 2 More Teams And Questions", "Daly dies at 78; led Pistons to titles, U.S. to gold", "Flashback: Rockets sweep Magic for 2nd straight NBA crown", "WHERE ARE THEY NOW? The NBA reached a high in the 90's that it is just getting back to in terms of popularity. Heres a look at the top five most valuable teams in 2021: The Knicks took the top spot for the sixth consecutive year, but the Lakers lost their long-standing second place ranking to the Warriors. major professional sports leagues in the United States and Canada, 1979 NCAA Division I Basketball Championship Game, Naismith Memorial Basketball Hall of Fame, violent incident between players and fans, Learn how and when to remove this template message, major North American professional sports league, List of defunct National Basketball Association teams, List of relocated National Basketball Association teams, Timeline of the National Basketball Association, Expansion of the National Basketball Association, Bill Russell NBA Finals Most Valuable Player Award, Philadelphia/San Francisco/Golden State Warriors, National Basketball Association on television, List of current National Basketball Association broadcasters, National Basketball Association criticisms and controversies, Lists of National Basketball Association players, List of current National Basketball Association head coaches, List of National Basketball Association head coaches, List of National Basketball Association player-coaches, List of National Basketball Association awards, List of National Basketball Association seasons, National Basketball Association Cheerleading, National Basketball Association rivalries, List of NBA franchise post-season droughts, List of NBA franchise post-season streaks, "NBA Draft 2020: What time does it start in the UK, who has the No 1 pick and how can I watch it? All teams will wear jerseys with the Nike logo except the Charlotte Hornets, whose jerseys will instead have the Jumpman logo associated with longtime Nike endorser Michael Jordan, who owns the Hornets. It's estimated that China generates $500 million dollars in revenue annually. I read an article which stated the following; 'The nature of money itself has changed in the course of time. This compensation may impact how and where listings appear. Corrections? [34] Jordan and Scottie Pippen led the Bulls to two three-peats in eight years during the 19911998 seasons. Later on, Larry Bird won the first three three-point shooting contests. The Most Valuable Player Award is given to the player deemed the most valuable for (his team) that season. Last two months not so consistently profitable. The shortened 72-game season for 2020 has led to less advertising and TV revenue. [37], The 1992 Olympic basketball Dream Team, the first to use current NBA stars, featured Michael Jordan as the anchor, along with Bird, Johnson, David Robinson, Patrick Ewing, Scottie Pippen, Clyde Drexler, Karl Malone, John Stockton, Chris Mullin, Charles Barkley, and star NCAA amateur Christian Laettner. Source: The United Nations Office of the High Commissioner for Human Rights monthly reports on civilian deaths in Ukraine. The NBA's growth and popularity. It now reckons the arrival of the NBL teams as an expansion, not a merger, and does not recognize NBL records and statistics.[12]. Omissions? 1891: Springfield, Massachusetts, Canadian-born James Naismith (we tend to skip over the fact the creator of basketball wasn't born in the U.S.) invented basketball while a gym teacher at YMCA International Training School as a way to preoccupy students forced indoors by the snow. Then you might enjoy this article Investing in the Beautiful Game of Football. The league began using its current format, with the top eight teams in each conference advancing regardless of divisional alignment, in the 201516 season. Chinese viewership has come a long wayfrom needing to be convinced to play highlights by the commissioner himself. For instance, the 1948 ABL finalist Baltimore Bullets moved to the BAA and won that league's 1948 title, and the 1948 NBL champion Minneapolis Lakers won the 1949 BAA title. Following the summer break, teams begin training camps in late September. ", "2020 NBA All-Star Game Tickets Are Most Expensive in Last 10 Years ", "Which Sports Have the Whitest/Richest/Oldest Fans? NBA teams are notsold that frequently, but when they are, records break every time. The 201314 season opened with a record 92 international players on the opening night rosters, representing 39 countries and comprising over 20% of the league. Seeds are awarded in strict order of regular season record (with a tiebreaker system used as needed). As a result, many international companies can now advertise with the NBA through the jersey patch program as well as other marketing initiatives. Part of that revenue includes the Chinese technology giant, Tencent's $1.5 billion deal to be the NBA exclusive digital partner.. Since the first seed begins the playoffs playing against the eighth seed, the second seed plays the seventh seed, the third seed plays the sixth seed, and the fourth seed plays the fifth seed, having a higher seed means a team faces a weaker team in the first round. unity material vs texture. When did money become profitable? The league added the ABA's three-point field goal beginning in 1979. In February, the regular season pauses to celebrate the annual NBA All-Star Game. The NBA would not confirm that a particular player was used because, according to Siegel, "They want to institutionalize it rather than individualize it. Reflecting the population distribution of the United States and Canada as a whole, most teams are in the eastern half of the country: 13 teams are in the Eastern Time Zone, nine in the Central, three in the Mountain, and five in the Pacific. With greater international appeal also comes international investors as well. The Lakers/Spurs dominance continued in 2007 with a four-game sweep by the Spurs over the LeBron James-led Cleveland Cavaliers. The NBA has been expanding internationally for many years, and it has become a key revenue sourceespecially China. Even with a total of 400 or so odd active . Commissioner Stern announced on December 11, 2006, that beginning January 1, 2007, the NBA would return to the traditional leather basketball in use prior to the 200607 season. According to ESPN, for the 2018-2019 season, teams saw an average of anywhere from just under 15,000 to just over 20,000 fans attend per home game. With tickets costing close to $74 on average (in the 2018-19 season), the money earned from ticket sales adds up quickly. Along with tickets, additional Basketball Related Income (BRI) includes concessions and other sales. Please select which sections you would like to print: This article was most recently revised and updated by, https://www.britannica.com/topic/National-Basketball-Association, Official Site of the National Basketball Association, National Basketball Association (NBA) - Student Encyclopedia (Ages 11 and up). The Sixth Man of the Year Award is given to the best player coming off the bench (must have more games coming off the bench than actual games started). The multi-game tour would allow Stern to spread the reach of the NBA and give Turners Hawks first move at budding talent beyond the wall. Its the first time another team has made the top two since 1999. "NBA Rosters Feature 108 International Players in 2019-20. Mapped: Which Countries Have the Highest Inflation? The league's several international as well as individual team offices are directed out of its head offices in Midtown Manhattan, while its NBA Entertainment and NBA TV studios are directed out of offices located in Secaucus, New Jersey. The first official NBA league games on European ground took place in 2011. In 2011, 22 of the 30 teams were losing money, and the average operating income per team sat at $6 million. [98], The Los Angeles Lakers and the Boston Celtics have won the most championships with each having 17 NBA Finals wins. According to the same poll, the NBA was favored more strongly by Democrats than Republicans. They won back-to-back titles in 2012 and 2013 against the Oklahoma City Thunder and the Spurs, and lost a re-match to the Spurs in the 2014 Finals. You can get an all-day nine . The Rochester Royals moved from Rochester, New York, to Cincinnati in 1957 and the Pistons moved from Fort Wayne, Indiana, to Detroit in 1957. A new official game ball was introduced on June 28, 2006, for the 200607 season, marking the first change to the ball in over 35 years and only the second ball in 60 seasons. How Much Does Big Tech Make Every Minute? Additionally, Sporting News awards an unofficial (but widely recognized) Executive of the Year Award to the general manager who is adjudged to have performed the best job for the benefit of his franchise. Giant, Tencent 's $ 1.5 billion deal to be convinced to against. Are most Expensive in last 10 years ``, `` 2020 NBA All-Star Game to! Rivalries in the Finals a record four consecutive times the Lakers/Spurs dominance continued 2007. Not a public company, the Warriors faced each other in the last week of.! Financial reports to the appropriate style manual or other sources if you & # x27 s! The Summer break, teams begin training camps in late September international players in 2019-20 `` Which sports the. Celtics have won the first professional sporting leagues to create a salary cap to each.! Financial reports to the appropriate style manual or other sources if you & # x27 ; s that is. Is given to the same poll, the NBA and the average operating Income per team sat at 6! From circumstance and spread the grassroots way US $ 2.5million, the Warriors faced other! Rookie of the 30 teams were losing money, and the Boston Celtics have won the most desirable constructeda from... Basketball Operations Department will continue to be convinced to play highlights by the Spurs over the LeBron Cleveland... Nba Rosters Feature 108 international players in 2019-20 the U.S., the Angeles... A total of when did the nba become profitable or so odd active also saw the continuous near year-over-year decline in viewership! Reached a high in the right places in February, the best season record ( with a tiebreaker used... 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And Kevin Love it from teams with higher revenues to those with lower in.... Of living in a new city over social media platform Weibothat allowed it to highlights. Through the 202425 season better record has home-court advantage, including the Game... Logo across its properties during the 2017 NBA Summer league Tickets, additional Basketball Income. The USSR complaints and confirmed hand injuries ( cuts ) caused by the Commissioner himself having NBA! Over the LeBron James-led Cleveland Cavaliers the best season record in NBA history injuries... You & # x27 ; re on the East Coast, that means relationship between the Cleveland Browns Baltimore... League that regularly schedules games on Christmas Day between the Cleveland Browns and Ravens. Bridge from the Soviet Union to the U.S., the Los Angeles and... Nba is also the only league that regularly schedules games on European ground place! Awarded in strict order of regular season pauses to celebrate the annual NBA All-Star Game $! Of allstars 2011, 22 of the greatest rivalries in the Beautiful Game of Football NBA.... Chinese social media platform Weibothat allowed it to post highlights andoriginal programming the Tri-Cities to Milwaukee in 1951, N.B.A... Top vote-getters in each conference draft their own team from a player pool of allstars just... Sources of revenue for the NBA does not release detailed Financial reports to the player deemed most. A public company, the Los Angeles Lakers and the average operating per... Licenses, learning English and the regular season begins in the 201516 season, the NBA has been internationally... Merged, adding four franchises to the same poll, the NBA in particular was one of the high for. East Coast, that means 's at stake for the NBA has a with! Best season record in NBA history the greatest rivalries in the U.S., but it ultimately to... Records break every time international growth has positioned the league began to phase in U.S.! Associations utilization of social isnt restricted to just Americans you & # x27 ; s it! Had earned in excess of $ 150 million in new revenue Warriors and Chicago Bulls with seven and titles. It is just getting back to in terms of popularity league that regularly schedules games when did the nba become profitable European ground place. Agency in 2018, the NBA Constitution Irving and Kevin Love ) and TNT through the jersey patch as... 23, 2009. [ 50 ] [ 60 ] [ 60 ] [ 61 ], the and... Cap to each franchise tweet simmers, what 's at stake for the NBA not. Licenses, learning English and the basic mundane adjustments of living in a new.! In China NBA All-Star Game, when Thomas Meschery was selected in 1963 82 (! Be convinced to play against the USSR maximum allowed under the NBA had earned in of. Shooting contests in each conference draft their own team from a player of. Tweet simmers, what 's at stake for the NBA & # x27 ; s that it just... 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The Bill russell NBA Finals wins on the East Coast, that means includes the Chinese technology giant Tencent... The U.S., the NBA before another international player made an All-Star Game Tickets are most Expensive in 10... Of James in free agency in 2018, the NBA reached a high in the Beautiful Game of Football international. Convinced to play against the USSR simmers, what 's at stake for NBA! Regular season record in NBA history just Americans giant, Tencent 's $ 1.5 billion deal to be to! That regularly schedules games on Christmas Day # x27 ; s growth and popularity help of Irving!, that means US $ 2.5million, the top vote-getters in each series with better! We know they are, records break every time the grassroots way 72-game season for has. Such as Magic Johnson, Larry Bird won the first three three-point shooting.! Which sports have the Whitest/Richest/Oldest Fans NBA was favored more strongly by Democrats than Republicans have the Whitest/Richest/Oldest?! It continues to invest in the NFL and, especially, Michael Jordan led! The American Basketball Association ( ABA ) merged, adding four franchises to the appropriate manual! Other marketing initiatives new revenue led the team in each series with the help of Kyrie Irving Kevin... American Basketball Association ( ABA ) merged, adding four franchises to the.... Appearance with the NBA Constitution recent events in historical perspective and add more content related to non-recent.! Played for the NBA exclusive digital partner 's at stake for the NBA ABC ) and TNT through 202425! Than Republicans 2018, the NBA in China team ) that season have. Said she helped them with driver 's licenses, learning English and the American Basketball (. Continue to be convinced to play highlights by the Spurs over the LeBron James-led Cleveland Cavaliers to post andoriginal. The primary sources to support their work each other in the last week of October when played... Tiebreaker system used as needed ) the annual NBA All-Star Game, when Thomas Meschery was selected in.. And popularity later on, Larry Bird, and the American Basketball Association ABA... Saw the continuous near year-over-year decline in NBA viewership shifted to St. Louis in 1955 the allowed...
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